Tri-Valley Works with Sports Teams

Tri-Valley has a strong portfolio of annual sports events, but the region is constantly looking into the next trend in sports to determine what else it can do to better promote and grow all athletic markets.


Located in the San Francisco Bay area, Tri-Valley consists of two counties and − as its name suggests − three valleys, which are home to five cities: Dublin, Pleasanton, San Ramon, Livermore and Danville. These communities provide an exciting and welcoming environment for sports teams, hosting a wide variety of tournaments and athletic events year round. The five cities have distinct personalities and their own collection of sports venues, allowing sports planners to find the right fit for their sports event. Tri-Valley’s elite facilities, impeccable service and local attractions create the perfect combination for a successful sports tournament.

OLYMPUS DIGITAL CAMERATri-Valley has a strong portfolio of annual sports events, but the region is constantly looking into the next trend in sports to determine what else it can do to better promote and grow all athletic markets. Currently, the city of Dublin just approved the construction of an aquatic center, helping to beef up things on the swimming front, according to Geoffrey Sarabia-Mason of the Tri-Valley Convention & Visitors Bureau. The project is still about 12 to 15 months out, but it is an exciting development for Tri-Valley sports tournaments.

As far as new events and tournaments, Tri-Valley landed the Little League Intermediate series, which will be held in Livermore from July 30-Aug. 5 and is expected to bring hundreds of teams and players. The area also welcomes back a number of sports events, such as Mustang Soccer, which bring elite levels of competition to Tri-Valley every year. And each time these athletic events come back, they continue to get bigger as word gets out. Luckily, there is a wide range of Tri-Valley sports venues that can serve all kinds of events.

Top Facilities

Alameda Fairgrounds

03-big-poolThe 267-acre fairgrounds are located in the heart of downtown Pleasanton and welcome dozens of athletic events every year, including horse races, running competitions and golf tournaments. It features 10 buildings with over 131,000 square feet of exhibition space, which can be converted into indoor rinks for wrestling, boxing, gymnastics or cheerleading. The surrounding park-like areas can be used for outdoor sports, such as soccer or football. In the summer, the fairgrounds host the Alameda County Fair, which can be enjoyed by athletes and their families in between matches.

Pleasanton Sports & Recreation Park

The multi-sport facility includes 12 soccer fields, four baseball diamonds, numerous Little League and hardball fields, and softball complexes. There are also dedicated areas for football and volleyball, plus a community center next to the park that can be used for tournament headquarters or for trophy ceremonies.

Del Valle Lake

Located 10 miles southeast of Livermore, the lake is a popular destination for boating, kayaking, swimming, hiking, biking and much more.

Fallon Sports Park

Fallon is Dublin’s newest park and has become a popular location for sports events. It includes two lighted 60-foot baseball diamonds, two lighted softball diamonds, two lighted synthetic turf soccer fields, four lighted basketball courts and four lighted tennis courts. It also features a BMX track, plus pathways and trails for walking, running and biking.

Robert Livermore Community Center

BR-88099-049-009fA top-of-the-line complex with plenty of public space and elite facilities to accommodate all kinds of events. The community center offers 71,000 square feet of indoor space at the Community Building and Recreation Building, with an additional 45,000 square feet at the Aquatics Center. The Recreation Building houses a number of dance studios and a gymnasium for adult and youth sports. The Aquatics Center includes a 33-meter pool for recreation and lap swimming, water polo and kayaking courses.

Robertson Park

A 110-acre community park that houses the Livermore Valley Rodeo Stadium. There are also three full-sized soccer fields, two softball fields, equestrian facilities and trails for hiking, biking and running.


When athletes are not competing, Tri-Valley provides unlimited activities and attractions in which they can take part. Young athletes can let loose at Boomers, which offers miniature golf, bumper boats, go-karts, laser tag and an arcade. Families can also venture over to Six Flags Discovery Kingdom, which features animal attractions and thrill rides. The region also boasts a wide array of golf courses, parks and lakes. Parents can visit local museums and art galleries or enjoy an afternoon of wine tasting at one of more than 50 wineries in the Livermore Valley Wine Region. From shopping and dining to getting pampered at spas or catching a movie or show, there is something for everyone. “There really is so much to see and do in addition to the tournament that really does turn it into a great family vacation,” said Sarabia-Mason.

Special Services

Attracting new sports events to Tri-Valley is a major priority, but so is retention of current tournaments, and that has been achieved through the years by providing high-quality service for sports planners, teams and their families. Tri-Valley’s visitors bureau implemented a new service for hotel booking this year through the help of PassKey. Tri-Valley has a number of large, brand-name hotels, and these tend to be used to handle large tournaments. However, there are also a lot of smaller properties with 80-120 rooms that typically cannot house a big sports event. With PassKey, the bureau can build a standalone website for the tournament and include all the different hotels and what they have to offer. Attendees can then sort by distance to the event facility, by price point and other ways to find the perfect fit. The planner can also see the pick-up rate for all the hotels and can take ones that are full off the site and gear the remaining traffic into the hotels that are left over.

At pre-game check-in, Tri-Valley provides guests with an extensive visitors guide, the best source for what is going on in the region. The team at the visitors bureau stays engaged with other events happening, so they can inform sports teams and their families about things to enjoy when they are not competing.

Getting Here and Getting Around

Tri-Valley is located about 35 miles east of San Francisco and 18 miles southeast of Oakland. It is right at the intersections of Highways 580 and 680 in the East Bay. From two major international airports, athletes, coaches and guests can get to there via car, bus or the Bay Area Rapid Transit (BART) system. Once in the region, the easiest way to get around is by car or bus. However, there are a few other options to get teams from one place to the next, such as Wheels, the Livermore Amador Valley Transit system that offers public transport for the communities of Dublin, Livermore and Pleasanton.

In Tri-Valley, sports are part of everyday life. The community welcomes all kinds of tournaments and athletic events. Sports planners looking to host a memorable, successful sports tournament will find everything they need in Tri-Valley.


Tri-Valley Convention and Visitors Bureau
Geoffrey Sarabia-Mason
Vice President, Tourism Sales & Business Development
5075 Hopyard Rd., Suite 240
Pleasanton, CA 94588
Phone: 925-846-8910
Tri-Valley Works with Sports Teams
Article Name
Tri-Valley Works with Sports Teams
Tri-Valley has a strong portfolio of annual sports events, but the region is constantly looking into the next trend in sports to determine what else it can do to better promote and grow all athletic markets.
Publisher Name
Sports Planning Guide

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