Sports Event Planning Resources

Welcome to our resource center. Here you will find case studies, guides and other event planning resources to help ensure your next event is a success.


9 Planning Mistakes (and how to avoid them) – What’s Inside:

9 Planning Mistakes (and how to avoid them), by the Sports Facility Advisory (SFA) team, highlights common mistakes and provides solutions to help you through the process of planning a new facility.

<<<< Click the Cover to Download Instantly for FREE


Case Study: Relationships to Results – What’s Inside:

Authored by Rockford native Nick Povalitis, sports sales manager of the Rockford Area CVB, Relationships to Results demonstrates how everyone wins when CVBs, sports commissions and parks and rec departments align their goals and work together.

  • 11 tips for an event owner to follow for a beneficial DMO/Parks & Rec relationship
  • Learn how to educate DMOs and Parks & Rec departments on the value of sports tourism
  • Take a look at a model collaboration project in action

<<<< Click the Cover to Download Instantly for FREE


A to Z Guide to Organizing a Sports Event – What’s Inside:

Are you responsible for planning an upcoming sporting event, but don’t know how to get started? Trying to take your event to the next level? Increase participation or sponsorship? This guide provide the tools needed by a sport organization that wants to conduct a successful, sustainable event. Authored by Bill Hanson, a 42 year industry veteran.

  • 10 Administrative Items that are the foundation for any successful event
  • Budgeting, event feasibility and financial planning tools
  • Tips in selecting the right facilities and destinations
  • Volunteer staff training tips for all the jobs that need to be done
  • Critical response plans in case of emergency
  • Key elements in promotion and on-site communication
  • Best practices for transportation and traffic management

<<<< Click the Cover to Download Instantly for FREE