Welcome to our resource center. Here you will find case studies, guides and other event planning resources to help ensure your next event is a success.


Sports Smart Book Cover

Sports Smart: Volume 1

Sports Smart: Volume I is a compilation of case studies from the front lines of the sports tourism and events industry. Author and sports industry consultant Jon Schmieder, Founder + CEO of the Huddle Up Group LLC, has over 20 years of experience in growing sports related businesses in the non-profit sector.

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sports service

Sports Service

Sports Service provides a comprehensive guide to all aspects a sport destination encounters when hosting an event. With 20 years of experience, author Jon Schmieder takes an insider’s look at everything from the bidding process to the post-conference meet. With real-life examples and ample commentary from industry leaders and experts, Sports Services sets out to be a “well-rounded view of what each side of the industry is looking for to be able to best service sports groups.”

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SFA & SFM Guide to Request for Proposals – What’s Inside:

Planning a new sports tourism project? Download our quick reference guide for sports commissions, community leaders, and developers starting a sports, events, recreation, or wellness project. You’ll find: RPF Deliverable Specification, Must-have Components and a Ready-to-use RFP, Tips for Assessing the RFP Responses and more!

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Eugene: A Sustainable Sports Leader – What’s Inside:

The city of Eugene, Oregon, is at the forefront of the green movement, having established itself as a town that embraces innovation, forward thinking and a commitment to sustainability. Learn how it extends this passion to how it hosts sporting events and pick up some tips for your next tournament.

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9 Planning Mistakes (and how to avoid them) – What’s Inside:

9 Planning Mistakes (and how to avoid them), by the Sports Facility Advisory (SFA) team, highlights common mistakes and provides solutions to help you through the process of planning a new facility.

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Case Study: Relationships to Results – What’s Inside:

Authored by Rockford native Nick Povalitis, sports sales manager of the Rockford Area CVB, Relationships to Results demonstrates how everyone wins when CVBs, sports commissions and parks and rec departments align their goals and work together.

  • 11 tips for an event owner to follow for a beneficial DMO/Parks & Rec relationship
  • Learn how to educate DMOs and Parks & Rec departments on the value of sports tourism
  • Take a look at a model collaboration project in action

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A to Z Guide to Organizing a Sports Event – What’s Inside:

Are you responsible for planning an upcoming sporting event, but don’t know how to get started? Trying to take your event to the next level? Increase participation or sponsorship? This guide provide the tools needed by a sport organization that wants to conduct a successful, sustainable event. Authored by Bill Hanson, a 42 year industry veteran.

  • 10 Administrative Items that are the foundation for any successful event
  • Budgeting, event feasibility and financial planning tools
  • Tips in selecting the right facilities and destinations
  • Volunteer staff training tips for all the jobs that need to be done
  • Critical response plans in case of emergency
  • Key elements in promotion and on-site communication
  • Best practices for transportation and traffic management

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