One-On-One

In the world of sports event planning, the stories behind the scenes are as compelling as the action on the field. The One-on-One Interview Series is your exclusive gateway to the insights, experiences, and visions of the most influential figures shaping this vibrant industry. From visionary leaders and innovative entrepreneurs to state-of-the-art facilities and the architects behind them, this series offers an unparalleled exploration of the sports event planning ecosystem.

Each interview is more than a story; it’s a blueprint for success in organizing memorable, impactful sports events. Join us as we uncover the strategies, trends, and insights that are driving the industry forward. This is your opportunity to glean wisdom from top-tier professionals and apply their hard-earned knowledge to your own events.

Stay tuned to our One-on-One Interview Series, and take your sports event planning to the next level.

Gary Alexander: A Hall of Fame Career

Gary Alexander: A Hall of Fame Career

Even the most meticulous of planners often find their lives in a position they weren’t expecting thanks to the capriciousness that is the human condition.

For 2018 National Association of Sports Commissions Hall of Famer Gary Alexander, his life trajectory has taken him to places he never anticipated when he was a humble gymnast growing up in Colorado.

Nancy Hobbs: A Trail Running Trailblazer

Nancy Hobbs: A Trail Running Trailblazer

Nancy Hobbs may stand a compact 4-foot-11 and weigh a slight 100 pounds, but in the world of trail running, she is a giant.

Trail running, a sport or activity which, appropriately, consists of running or hiking over trails, is one of the fastest growing outdoor sports in the country, with roughly 1,900 races taking place annually in the United States.

Bob Seagren: Legendary Pole Vaulter Turned Olympic Official

Bob Seagren: Legendary Pole Vaulter Turned Olympic Official

In June of 2017, Mount San Antonio College, a community college in the Los Angeles suburb of Walnut, California, was awarded the prestigious 2020 United States Olympic track and field trials.

For Olympic organizing committee chairperson Bob Seagren, this was a major coup for his alma mater, and the beginning of a long road ahead. 

Ron Sertz: An Erie Icon

Ron Sertz: An Erie Icon

According to lore, ancient Greek king Alexander the Great wept upon realizing he had become the planet’s dominant force and had no more worlds to conquer.

While most modern luminaries reach the peaks of their fields using considerably less force than Alexander did, many face a similar crisis when they recognize there is nowhere to go but down.

Jim Etzel: Oregon Sports Authority

Jim Etzel: Oregon Sports Authority

I have owned a brand experience and live event agency with my brother Tom for 24 years, based in Portland, Oregon. We have been very fortunate to work with some great properties and brands like ESPN, the College Football Playoff, Nike, Adidas, USA Today and Tracktown USA.

John Poole: Thinking Outside the Box

John Poole: Thinking Outside the Box

Americans tuning into West Ham United soccer games this season may wonder if their eyes are deceiving them when the camera pans in on the East London team’s scoreboard.

Alongside the multitude of familiar British advertisements one expects to see is a promotion for a recognizable and amiably named American city located just south of Orlando: Kissimmee, Florida. This sighting is no mirage, and is the innovative brainchild of Kissimmee Director of Sports Marketing and Development John Poole.