Sports events do more than fill fields and arenas. They build destination brands, drive overnight stays, and generate repeatable economic impact when the destination owns the rights and the data.
Across the U.S., leading CVBs and sports commissions are shifting from one-off hosting to destination-owned events. Success comes from clear models, hotel alignment, and a unified platform that ties registration, housing, reporting, and revenue together.
Why you need this whitepaper
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Make the business case for moving from host to rights owner using room-night impact, margin, and lifetime value.
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Compare three ownership paths—full ownership, hybrid partnerships, and signature local experiences—and pick the right fit.
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See how EventConnect centralizes registration, lodging, payments, and reporting to improve ROI and partner accountability.
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Follow a practical rollout plan: adopt a single platform, align partners and hotels, train stakeholders, market your owned IP, and measure with shared KPIs.
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Learn from destination examples including Sports Salt Lake, Spokane Sports, Visit Mesa, and Huntsville/Madison County CVB.
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Get a concise playbook to reduce friction, protect margins, and scale destination-owned events.
