Rock River offers a prime venue for water sports, including rowing, skiing, canoeing, boating, and fishing. Shorewood Park features stadium seating and regularly hosts USA Water Ski national championships. The river runs through downtown Rockford, passing between the UW Health Sports Factory and the Embassy Suites by Hilton Rockford Riverfront with an over 22,000-square-foot conference center. Nearby trails support hiking, biking, and paddle sports, making Rock River a versatile event destination with convenient accommodations.

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