Category: Sports Planning Guide Features

Sports ETA’s John David on Building Global Bridges and Future-Proofing Sports Tourism 

The adapted sport movement in the United States is quickly shifting into a new era that is defined by measurable growth and economic power.

From youth tournaments in small towns to global spectacles like World Cups and the Olympics, sports tourism is a dynamic, growing industry,yet the benefits it delivers are increasingly shaped by how tickets are sold and how participation is priced.

Pickleball has outgrown its “fastest-growing sport” label and settled into something bigger: an ecosystem.

Coming out of the pandemic, the Delaware Tourism Office decided to take a big swing at sports tourism. But while Delaware may be the First State, it was not the fastest out of the gate to target the industry estimated to be worth $52.2 billion in the United States.