Category: Sports Planning Guide Features

Updated for 2026: six nontraditional sports driving tournament demand—OCR, cornhole, rugby, roundnet, pickleball, and disc golf—with planner tips.

Sports ETA’s John David on Building Global Bridges and Future-Proofing Sports Tourism 

The adapted sport movement in the U.S. is entering a new era marked by rapid growth, rising visibility and expanding economic impact in communities nationwide.

From local youth events to global spectacles, sports tourism continues to grow, driven increasingly by how tickets are sold and how participation is priced.

Pickleball has evolved into a global ecosystem, growing from backyard play to a structured sport with tours, governing bodies and purpose-built venues.