Volunteers make up the majority of the workforce for all type of sporting events, from fundraising marathons and community football games to large events like the Olympics. Volunteers are the face of your sporting events and they are the people your athletes and spectators will interact with the most, making them an integral part of the experience your event offers.
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It’s no surprise that with what 2020 delivered to us all, this year’s trends article was more difficult to write than anything we have offered in the past. When you consider the impacts of the pandemic, social injustice issues, and toss in a wild race to the White House, it’s hard to fathom that our industry will ever see another year like this one.
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The postponement or cancellation of sporting events due to COVID-19 has had a major effect on numerous individuals, communities and sports organizations across the United States. While the country faced uncertainty amid the pandemic, several sports business groups have created innovative solutions, enabling them to maintain some semblance of normalcy.
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Winston Churchill, near the end of World War II, is credited with saying, “never let a good crisis go to waste.” Others in the political realm have made similar statements over the years. But I think that few in the sports tourism industry would embrace this philosophy today, as it is clear COVID-19 has inflicted substantial social and economic damage that will take years to repair.
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While nobody has a blueprint for navigating through COVID-19, Al Kidd, CEO of Sports ETA, the national trade association for sports tourism, has put his decades of business experience to use in managing through these unprecedented times. This interview, conducted in early November, captures what the organization has done to help its members stay informed and emerge intact when the pandemic has subsided.
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