Uttered around the world as part of a great sports tradition, those two words reverberate across stadiums, parks, backyards and blacktops.
They’re also part of the fabric of the growing $9.45 billion business of sports tourism, where games of the future are also a pastime.
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Every sports tournament is different, which means there’s no magic formula for how to market one. Even experienced organizers and destinations struggle to find the right strategies that will get tickets sold and bodies in seats. It’s easy to fall back on traditional methods, keeping fingers crossed that enough of the same thing will continue to work.
Read MoreIt’s not just a fad. The sports tourism industry has proven to be a significant economic driver and shows no signs of slowing down. Destinations throughout the country are stepping up their game by enhancing existing sports venues and building new training and tournament-ready facilities to meet demand. At Sports Planning Guide we’re also elevating our game from cover to cover with a bold new brand identity, “SPG,” and providing more resources for event planners than ever before.
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The growth of adaptive sports should come as no surprise given that in the U.S. an estimated 48.9 million people (non-institutionalized) have a disability; 24.1 million people have a severe disability; and 34.2 million people have a functional limitation. To solidify the need for adaptive sports, consider this: 85 percent of people with disabilities are not active. This leads to higher rates of medical issues, especially obesity. Frankly, people with disabilities need more opportunities to be active.
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It’s not all about the top five—football, basketball, baseball, soccer and ice hockey—most popular American sports anymore. Other sports are gaining momentum in the tourism industry, and their rights holders are key players in paving the way for success. Meet the game changers and get the inside scoop on what to watch.
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