Category: Sports Planning Guide Features

Hundreds of thousands of sports events take place across the United States each year. From Hilo, Hawaii to Hialeah, Florida, players compete, crowds gather and ultimately, victory is declared.

On September 13, 2017, the 130th International Olympic Committee (IOC) Session will convene in Lima, Peru, where the IOC will announce the host of the 2024 Summer Olympic Games. It’s also where the winning city will assume a global leadership role in advancing the practice of responsible sports.

Uttered around the world as part of a great sports tradition, those two words reverberate across stadiums, parks, backyards and blacktops.

They’re also part of the fabric of the growing $9.45 billion business of sports tourism, where games of the future are also a pastime.

Every sports tournament is different, which means there’s no magic formula for how to market one. Even experienced organizers and destinations struggle to find the right strategies that will get tickets sold and bodies in seats. It’s easy to fall back on traditional methods, keeping fingers crossed that enough of the same thing will continue to work.