Best Practices

Best Practices is your go-to resource for expert strategies, actionable tips, and proven insights to elevate every aspect of your sports event planning. From choosing the right venues to optimizing team logistics, our articles are designed to help you create unforgettable experiences for athletes, fans, and communities alike.

Subscribe and Get it All for FREE!

Recently Published

Renovating Your Facility: Go Green and Save Green

Think twice before you throw away those old wooden bleachers; and don’t be so quick to buy brand new fencing for your facility.

Tour de Crystal Lake: A Big Event in a Small Community

Crystal Lake flawlessly hosts this huge event, bringing in 400 cyclists and 2,000 spectators in 2013, despite being a small community. Here’s how they pull it off and what you want to know about Tour de Crystal Lake.

Michigan Sports Complex Funded Solely on Donations

The West Michigan Sports Commission raised $6.8 million for Phase I of the Art Van Sports Complex, future home to a multi-field baseball/softball facility, without spending any tax dollars.

Baseball for All: The Miracle League

The Miracle League allows anyone with any disability to play ball. This is made possible by volunteers, sponsors and unique complexes across the country.

Olympic Dismissal Doesn’t Stop International Softball

The decision to dismiss softball from the Olympics was made in 2005, although the sport was readmitted for the 2008 games.

Best Practices for Activation and Outreach

Sports Planning Guide gives you a best practices guide on how to keep important sports contacts motivated and interested step-by-step.

How to Develop a Sponsorship Prospect List: Phase 1

One thing, if done well and early, can help prevent the logjam that is most sponsorship campaigns and help you sell more of what you so desperately need.

Sustainable Sports Events Continue to Expand

Green is a magic word. In business, it is discussed on a daily basis. Sustainability is an integral cog in corporate responsibility. And while many industries have adopted sustainable practices, sports events still seem to be lagging.

This is Who We Are: Building a Sports Identity

So how does one begin to build a sports brand? It tends to start with facilities and what the city can handle.

11 Tips for Tapping into Fundraising Success

Fundraising can be fun, but it can also be a total chore. It can make you feel utterly exhilarated as you edge toward your goal, or it can make you feel constantly behind the clock and harried.

88 Tips for Running Smoother Sports Events

Never Assume Anything: If an item affects your area of responsibility in any way, never assume that someone else is “taking care of that.” Checking and double-checking will ensure that all details are covered.

Bridge Building to Generate Influence in Sports

In an era of shrinking budgets and increasing expectations, industry professionals seeking an edge should look no further than their personal rolodex.

SPG State Guides

Explore our State-by-State Sports Planning Guides to discover top venues, local resources, and expert insights for hosting a successful tournament or competition. Whether you’re looking for world-class stadiums, multi-sport complexes, or hidden gems, our guides provide everything you need to plan with confidence. Select a state to get started!