One-On-One

In the world of sports event planning, the stories behind the scenes are as compelling as the action on the field. The One-on-One Interview Series is your exclusive gateway to the insights, experiences, and visions of the most influential figures shaping this vibrant industry. From visionary leaders and innovative entrepreneurs to state-of-the-art facilities and the architects behind them, this series offers an unparalleled exploration of the sports event planning ecosystem.

Each interview is more than a story; it’s a blueprint for success in organizing memorable, impactful sports events. Join us as we uncover the strategies, trends, and insights that are driving the industry forward. This is your opportunity to glean wisdom from top-tier professionals and apply their hard-earned knowledge to your own events.

Stay tuned to our One-on-One Interview Series, and take your sports event planning to the next level.

Jason Clement, CEO of SFA/SFM

Jason Clement, CEO of SFA/SFM

With 20 facilities in 16 states, the team has been busy making sure they can reopen in a way that is safe, healthy, sustainable and able to deliver on their mission of improving the health and economic vitality of the communities they serve. Where they’ve been able to reopen safely, results are impressive.

Terry Hasseltine: Leading Maryland Sports Toward Recovery

Terry Hasseltine: Leading Maryland Sports Toward Recovery

Terry Hasseltine, executive director of the Maryland Sports Commission, has been forging ahead for the future of sports in Maryland. The organization just released its 10th anniversary publication online about the impact sports has had on the state of Maryland and the industry over its first 10 years of operations. Beyond that, the commission is busy behind the scenes to make sure that as the industry recovers, Maryland partners are ready.

Rockford CVB’s Winning Branding Builds for the Future

Rockford CVB’s Winning Branding Builds for the Future

In the waning moments after Fred VanVleet helped the Toronto Raptors capture the franchise’s first NBA Championship last month, he turned to the camera following an interview to give a shout out to his hometown of Rockford, Illinois.

One on One with Traveling Teams

One on One with Traveling Teams

Sports Planning Guide spoke with Shaun Keough, director of events for Traveling Teams, the leading provider of hotel accommodation services for youth sports teams and event directors. We asked Shaun about Traveling Teams’ history, unique position within the sports planning world and where he foresees the industry going.

Kindra Fry: President/CEO of Experience Bryan College Station

Kindra Fry: President/CEO of Experience Bryan College Station

We’re really great at football. We have our State 7 on 7 championship that’s been here since 1998. We’re also strong in basketball and soccer. And now we’re really looking to grow beyond the typical sports in to other areas.  Lacrosse has shown an interest in our area.

Sam Haynes: More Than A Trainer

Sam Haynes: More Than A Trainer

Less than 10 years ago, Sam Haynes, managing director of The 10 Academy in Irvine, California, found himself struggling with his place in life.

New to this country, Haynes bounced around multiple colleges in an attempt to find his proper footing as a soccer player.