Category: Sports Planning Guide Features

Set against the backdrop of the Atlantic Ocean, this latest Hard Rock opens in December 2017. The property boasts panoramic ocean views, legendary amenities and modern luxury—that guests have come to expect from the Hard Rock brand. And with a location in the front row of one of America’s most famous beaches, guests can bask in the Florida sun at the oceanfront pool, grab a bite at the legendary restaurant or take in a treatment at the Rock Spa when they’re not busy with congress activities.

The current boom in youth and amateur sports facility developments has been fueled by the defunding of school sports in the 90s and the rise in travel sports that followed. Youth tournaments produce billions of dollars in overnight hotel stays annually and this has led communities to pursue large-scale sports facility developments that would not be possible without a hotel bed tax and other economic development incentives.

Greek philosopher Heraclitus once said, “There is nothing permanent, except change.” That concept is more true today in the world of sports tourism and events than ever before. The marketplace has evolved to a very entrepreneurial state, a place many tenured professionals in our industry never saw coming. While these changes are unique and different, we view them largely as good for the health of our industry.