It’s not all about the top five—football, basketball, baseball, soccer and ice hockey—most popular American sports anymore. Other sports are gaining momentum in the tourism industry, and their rights holders are key players in paving the way for success. Meet the game changers and get the inside scoop on what to watch.
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According to Dr. Lisa Neirotti of George Washington University, sports tourism is an $8-billion industry. This niche market is enjoying unprecedented growth and accounts for 14% of all tourism. Membership of the National Association of Sports Commissions has steadily grown from 34 members at its inception in 1992, to a record 718 in 2014. The end does not appear in sight, but here are 10 trends we should keep our eye on that will impact the future of what the sports industry looks like:
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