On the shores of Lake Michigan sits one of America’s most storied and culturally diverse metropolitan destinations. As host to many of the world’s greatest sports events, the City of Big Shoulders has cemented itself as a major player on the global stage.
The Second City is an overall first pick when it comes to world-class events. Some of the largest and most prestigious venues, along with the famous teams that call them home are found here.
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Georgia is known for its diverse landscape and cultures; from the mountains of north Georgia to the coastal beaches and farmland of southern Georgia, from the sprawling metropolis of Atlanta’s vibrant art, music, and literature to the quiet expanse of satellite cities dotted across the diverse landscape – there is something for every taste in Georgia.
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It seems fitting that 20 years later, the venues of the successful 1996 Olympics were once again the home to the world’s top athletes, serving as pre-event venues for the 2016 Rio Olympics. McAuley Aquatic Center, located on the campus of Georgia Tech, hosted the swimming, diving and synchronized swimming events two decades ago, and in summer 2016 the stunning indoor facility played host to future gold medal winners Michael Phelps, Nathan Adrian and others as they hosted the pre-Olympic swim camp prior to the team’s departure for Rio.
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As you’re planning your next sporting event and searching for ways to attract new participants and attendees, consider content marketing. Content marketing is a great way to generate interest with your audience through sharing insider advice, storytelling or providing other useful information. This helps separate you from “the other guys” as a knowledgeable, helpful resource.
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When they think of sponsorship, a lot of folks immediately think of sports. And why not? After all, sponsorship is no more at home than at a stadium, ballpark or arena. And just like sports, sponsorship is indeed a contact sport!
For those of you who have been at selling sponsorship for any length of time, you know exactly what I mean. And for those of you just starting out – don’t worry, you’ll discover this soon enough. Because your success is going to be directly related to how often and how well you make contact with your prospects.
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