Understanding your purpose in creating a sponsorship and crafting a strategy is critical to your success.
Sponsorship Strategies Pay Dividends
read more
Select Page
Category
Best Practices
Best Practices is your go-to resource for expert strategies, actionable tips, and proven insights to elevate every aspect of your sports event planning. From choosing the right venues to optimizing team logistics, our articles are designed to help you create unforgettable experiences for athletes, fans, and communities alike.
Subscribe and Get it All for FREE!
Featured Partner
Lincoln, Nebraska
All roads lead to Lincoln! Whether it’s youth tournaments, state high school championships, collegiate tournaments or professional games and matches, sports are a really big deal in Lincoln, Nebraska.
Specifically, youth sports continue to grow and the grand opening of the Sandhills Global Youth Complex in 2025 means that athletes and their families from across the region will continue to visit Lincoln for years to come for tournaments and a great time in the community.
Housing eight fully turfed fields, the Sandhills Global Youth Complex, in the shadow of downtown Lincoln, boasts two championships fields, one for baseball and one for softball, plus five youth fields that can be used for baseball and softball. The complex is a space for players of all backgrounds and abilities to come together and play, expanding opportunities that will have a positive impact on youth throughout the region. Visit sandhillsglobalyouthcomplex.com for more details.
Recently Published
Worst Practices of Sports Tourism
Here are five “worst practices” in sports tourism when selling your destination to event rights holders.
Timeless Marketing Ideas
Creative marketing ideas are critical to growing your organization’s reach.
Sports Sponsorships: Begin with the end in mind
The power of sponsorship as a marketing tool is to connect your clients or potential clients to your brand.
Connecting the Dots
In the business world, connections are everything. This is even more true in the sports industry.
Customer UNservice
When it comes to company service, we have to not only look for the solutions to our problems, but also go deeper to find the root cause.
Out with the Old & in with the New Model of Sponsorship
Lou Mengsol, president and founder of US Sports Congress, sheds light on the evolving sponsorship industry.
8 Do’s and Don’ts of the Bid Process
Sports Planning Guide collaborates with NCAA Director of Championships & Alliances Jeff Jarnecke to provide you the do’s and don’ts when applying to host a sports event or tournament.
Why You Should Offer Healthy Food at Tournaments
Now’s the time to jump on the nutrition bandwagon and sell health food at your sports events and tournaments. After all, health and fitness go hand in hand.
Indianapolis Rapidly Became a Successful Sports Event Hub
Through a simple vision and a brilliant but risky execution, Indianapolis is the spot for sports.
Homegrown Sporting Events You Can Learn From
Sports event destinations find ways to corral their community’s assets to build their own brand.
Five Points to Follow in Building a Great Team
John Schmieder, founder of the Huddle Up Group LLC consulting consortium, describes qualities often displayed by leaders in the sports tourism and events industry.
Location Focused
SPG State Guides
Explore our State-by-State Sports Planning Guides to discover top venues, local resources, and expert insights for hosting a successful tournament or competition. Whether you’re looking for world-class stadiums, multi-sport complexes, or hidden gems, our guides provide everything you need to plan with confidence. Select a state to get started!
