Best Practices

Best Practices is your go-to resource for expert strategies, actionable tips, and proven insights to elevate every aspect of your sports event planning. From choosing the right venues to optimizing team logistics, our articles are designed to help you create unforgettable experiences for athletes, fans, and communities alike.

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Timeless Marketing Ideas

Creative marketing ideas are critical to growing your organization’s reach.

Sports Sponsorships: Begin with the end in mind

The power of sponsorship as a marketing tool is to connect your clients or potential clients to your brand.

Connecting the Dots

In the business world, connections are everything. This is even more true in the sports industry.

Customer UNservice

When it comes to company service, we have to not only look for the solutions to our problems, but also go deeper to find the root cause.

Out with the Old & in with the New Model of Sponsorship

Lou Mengsol, president and founder of US Sports Congress, sheds light on the evolving sponsorship industry.

8 Do’s and Don’ts of the Bid Process

Sports Planning Guide collaborates with NCAA Director of Championships & Alliances Jeff Jarnecke to provide you the do’s and don’ts when applying to host a sports event or tournament.

Why You Should Offer Healthy Food at Tournaments

Now’s the time to jump on the nutrition bandwagon and sell health food at your sports events and tournaments. After all, health and fitness go hand in hand.

Indianapolis Rapidly Became a Successful Sports Event Hub

Through a simple vision and a brilliant but risky execution, Indianapolis is the spot for sports.

Homegrown Sporting Events You Can Learn From

Sports event destinations find ways to corral their community’s assets to build their own brand.

Five Points to Follow in Building a Great Team

John Schmieder, founder of the Huddle Up Group LLC consulting consortium, describes qualities often displayed by leaders in the sports tourism and events industry.

Worst Practices – Site Visits and FAMs

In any successful endeavor, planning is critical. However, even the best laid plans can go awfully awry.

Recreation Facility Developers Saving Tennis from Distinction

While the U.S. is producing fewer and fewer pro tennis champions, it’s also producing more and more youth players who, with the right facilities, could help save American tennis.

SPG State Guides

Explore our State-by-State Sports Planning Guides to discover top venues, local resources, and expert insights for hosting a successful tournament or competition. Whether you’re looking for world-class stadiums, multi-sport complexes, or hidden gems, our guides provide everything you need to plan with confidence. Select a state to get started!