The postponement or cancellation of sporting events due to COVID-19 has had a major effect on numerous individuals, communities and sports organizations across the United States. While the country faced uncertainty amid the pandemic, several sports business groups have created innovative solutions, enabling them to maintain some semblance of normalcy.
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Winston Churchill, near the end of World War II, is credited with saying, “never let a good crisis go to waste.” Others in the political realm have made similar statements over the years. But I think that few in the sports tourism industry would embrace this philosophy today, as it is clear COVID-19 has inflicted substantial social and economic damage that will take years to repair.
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While nobody has a blueprint for navigating through COVID-19, Al Kidd, CEO of Sports ETA, the national trade association for sports tourism, has put his decades of business experience to use in managing through these unprecedented times. This interview, conducted in early November, captures what the organization has done to help its members stay informed and emerge intact when the pandemic has subsided.
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With approximately 61 million people with disabilities living in the United States, adapted sports organizations (also known as adaptive sports or parasports) are often seeking ways to expand athletic inclusion for participants with disabilities. One such way is to host a symposium, like the recently held 2020 Adapted Sport Leadership & Business Symposium, which took place October 15 and featured more than 850 sport leaders logging into the remote session.
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Attending a sporting event is inherently not conducive to social distancing and personal cleanliness. Those in attendance have to share space with countless other people, as well as concession stands, restrooms, seats and an immeasurable amount of other touch points. Suffice to say, there are countless opportunities to contract an illness.
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