Destinations across Arizona often create a lasting impression. But what makes Arizona truly unique is its ability to inspire an adventurous spirit in visitors and residents alike. This ability to inspire serves as a guiding principle for our work at the Arizona Office of Tourism and we’re excited to share it with you.
Arizona is truly a destination for travelers. Road-trip excursions and bucket-list experiences beckon from every corner of the Grand Canyon State. To not heed their call while you’re considering Arizona would be a pity, if not a crime.
SEE THE WORLD’S GRANDEST CANYON
Inarguably breathtaking, the Grand Canyon is one of the Seven Natural Wonders of the World and Arizona’s most-visited attraction. If you’ve never seen it in person, it’s time to rectify that. Stretching 277 miles from end to end, the canyon’s multihued rock walls descend more than a mile to the Colorado River below. There are several ways to see the Grand Canyon, from scenic rim overlooks to hiking trails to air tours.
WANDER THROUGH WINE COUNTRY
As Arizona’s reputation for quality wines grows, so does the popularity of the Verde Valley. This green-and-gold river valley—one of three wine regions in the state—is home to seven wineries and eight tasting rooms. The trail winds through lush canyons with stops in Cottonwood, Jerome, Sedona, Clarkdale and Cornville. The Verde Valley is about an hour-and-a-half drive from Phoenix, and be sure to designate a driver or hire a shuttle if you plan to hit every winery on the trail.
SAVOR SMALL-TOWN SOUTHWESTERN CHARM
Any road trip is more memorable when it includes little towns with big personalities. Arizona has those in spades. Several such towns are located along Route 66, which snakes across northern Arizona. Fans of the hit-making band the Eagles will appreciate “standin’ on a corner in Winslow, Arizona,” a 2021 TripAdvisor Travelers’ Choice award winner. Down the road, in Kingman, day-trippers will find classic cars, neon signs and the Historic Route 66 Museum.
Another cool escape north of Phoenix is the mile-high city of Prescott. It’s famous for Whiskey Row, a collection of saloons that sprung up during the gold rush to quench the thirst of cowboys, miners, gamblers and outlaws. The town is filled with Victorian architecture and boasts 700 buildings listed in the National Register of Historic Places. Southern Arizona is also home to a famously charming mile-high town: Bisbee. USA Today named Bisbee America’s best historic small town, and Frommer’s declared it one of the “Best Places to Go” in the world in 2018. This former mining camp is now populated by artists and free spirits whose wares fill shops and galleries on Main Street. Off the main drag, murals adorn alley walls and sculptures decorate the tiny yards of Victorian homes. Arizona’s ability to surprise and delight awaits every visitor. I invite you to enjoy the diversity and splendor of the Grand Canyon State!
Director, Arizona Office of Tourism