A Magnet for Big-Time Sports Events
The Palmetto State hosts premier events and attracts millions of spectators every summer. 2016 was a great year for South Carolina sports—2017 looks to be even better. When [...]
Sports Planning Guide Features
South Carolina Sports Tourism Sees a Bright Future
The state’s history with the Confederate flag has been long and divisive. To some it’s a symbol of racism, to others the flag portrays Southern heritage. The National [...]
Year-Round Sports Action in Michigan
There are some regions of the U.S. that claim to be year-round sports destinations, thanks to the fact that they lack a certain season or two (i.e. winter). Temperatures stay [...]
Michigan’s Hospitality Captivates Visitors
These are often associated with the concept of Southern hospitality. While the southern portion of the U.S. is known for having this quality in spades, venture a few hundred [...]
Sports Indiana Continues to Grow and Diversify by Welcoming Tournament Planners
Sports can have an exciting and inspiring impact on our lives and bring us together in a time when other aspects of life seem to be pulling us apart. Baseball doesn’t care [...]
Indiana – Hoosiers, Hoops and Great Sports Traditions
The word “Hoosier” has been used to describe a resident of Indiana since the 1830s. It’s an iconic term passed down through the generations, a treasured trademark of [...]
Make Your Sporting Event Epic in the Land of Lincoln
Illinois’ sports tourism track record, its world-class facilities and an unparalleled drive market with global accessibility have laid the foundation for Sports Illinois to [...]
Chicago: A World-Class Sports Destination
On the shores of Lake Michigan sits one of America’s most storied and culturally diverse metropolitan destinations. As host to many of the world’s greatest sports events, [...]
7 Sports for Life in Georgia
Georgia is known for its diverse landscape and cultures; from the mountains of north Georgia to the coastal beaches and farmland of southern Georgia, from the sprawling [...]
Atlanta’s Perfect 10
It seems fitting that 20 years later, the venues of the successful 1996 Olympics were once again the home to the world’s top athletes, serving as pre-event venues for the [...]
Promoting Your Event Through Content Marketing
As you’re planning your next sporting event and searching for ways to attract new participants and attendees, consider content marketing. Content marketing is a great way [...]
7 Winning Strategies to Increase Sponsorship Value & Attractiveness
When they think of sponsorship, a lot of folks immediately think of sports. And why not? After all, sponsorship is no more at home than at a stadium, ballpark or arena. And [...]
20 Events Worth Watching
Hundreds of thousands of sports events take place across the United States each year. From Hilo, Hawaii to Hialeah, Florida, players compete, crowds gather and ultimately, [...]
Spirit of Responsible Sports
On September 13, 2017, the 130th International Olympic Committee (IOC) Session will convene in Lima, Peru, where the IOC will announce the host of the 2024 Summer Olympic [...]
The Future is a Pastime
Play Ball Uttered around the world as part of a great sports tradition, those two words reverberate across stadiums, parks, backyards and blacktops. They’re also part of [...]
Thinking Outside the Box: Innovative Tactics to Help Market Sports Events
Every sports tournament is different, which means there’s no magic formula for how to market one. Even experienced organizers and destinations struggle to find the right [...]
The Tangible and Intangible Effects of Sports Tourism
It’s not just a fad. The sports tourism industry has proven to be a significant economic driver and shows no signs of slowing down. [...]
Rise of the Megacilities
Game changing facilities generating staggering economic impacts. Here's the lineup of what Sports Planning Guide has officially coined as megacilities. [...]
Turn 2 for Youth Equips Underprivileged Players to Shine on the Diamond
Turn Two for Youth gives a second chance for baseball and softball players to play the game—how it was meant to be played. [...]
Rethink Adaptive Sports
More destinations should be hosting adaptive sports events—the right way. Here is how to bring adaptive sports events to your destination. [...]
10 Rights Holders to Watch in 2016
Rights holders are key players in paving the way for success in sports. Meet the game changers and get the inside scoop on what to watch. [...]
10 Sports Industry Trends for 2016
According to Dr. Lisa Neirotti of George Washington University, sports tourism is an $8-billion industry. This niche market is enjoying unprecedented growth and accounts for [...]