7 Winning Strategies to Increase Sponsorship Value & Attractiveness
When they think of sponsorship, a lot of folks immediately think of sports. And why not? After all, sponsorship is no more at home than at a stadium, ballpark or arena. And [...]
Sports Planning Guide Features
20 Events Worth Watching
Hundreds of thousands of sports events take place across the United States each year. From Hilo, Hawaii to Hialeah, Florida, players compete, crowds gather and ultimately, [...]
Spirit of Responsible Sports
On September 13, 2017, the 130th International Olympic Committee (IOC) Session will convene in Lima, Peru, where the IOC will announce the host of the 2024 Summer Olympic [...]
The Future is a Pastime
Play Ball Uttered around the world as part of a great sports tradition, those two words reverberate across stadiums, parks, backyards and blacktops. They’re also part of [...]
Thinking Outside the Box: Innovative Tactics to Help Market Sports Events
Every sports tournament is different, which means there’s no magic formula for how to market one. Even experienced organizers and destinations struggle to find the right [...]
The Tangible and Intangible Effects of Sports Tourism
It’s not just a fad. The sports tourism industry has proven to be a significant economic driver and shows no signs of slowing down. [...]
Rethink Adaptive Sports
More destinations should be hosting adaptive sports events—the right way. Here is how to bring adaptive sports events to your destination. [...]
10 Rights Holders to Watch in 2016
Rights holders are key players in paving the way for success in sports. Meet the game changers and get the inside scoop on what to watch. [...]
Rise of the Megacilities
Game changing facilities generating staggering economic impacts. Here's the lineup of what Sports Planning Guide has officially coined as megacilities. [...]
Turn 2 for Youth Equips Underprivileged Players to Shine on the Diamond
Turn Two for Youth gives a second chance for baseball and softball players to play the game—how it was meant to be played. [...]
10 Sports Industry Trends for 2016
According to Dr. Lisa Neirotti of George Washington University, sports tourism is an $8-billion industry. This niche market is enjoying unprecedented growth and accounts for [...]