Sometimes it’s just hard to know what to expect. It’s more than being surprised, it’s emotion, expectations and opinion that color the outcome.

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Sometimes it’s just hard to know what to expect. It’s more than being surprised, it’s emotion, expectations and opinion that color the outcome.
At a sports industry meeting a few years ago the topic of servicing sports groups was discussed.
There is an old British adage, “You’ve lost the plot.” What this saying means is that someone is missing the bigger picture. Similar to not being able to “see the forest from the trees.” In two cases here in America, we have definitely lost the plot.
During a recent meeting with one of our company’s most ardent supporters, the discussion turned to partnerships. More specifically, what characteristics contribute to the formation and sustainability of a great partnership?
Destinations should consider factors other than hotel room nights to accurately calculate an event’s economic impact.
On a recent flight to the Midwest, I encountered a very, shall we say “challenging” individual. The gentleman in question was sitting in my row and upon his arrival on the plane he immediately went into a negative rant about how the airline we were on (US Airways) was “the worst airline ever” and that their flights were “always late.”
These locations all have a narrow focus that sets them apart from everyone else in their market area, and this is what makes for a winning sporting brand.
A positive environmental and economic impact in sports tourism—all it takes is a team effort when going green in sports.
In 2012, Indianapolis hosted a very successful Super Bowl. Prior to the game, during Super Bowl week, organizers set up a zip line, right down the middle of their city.
“what’s the best piece of advice you can give someone?” There seems to be a trend that recently they have all talked about – patience. Bravo! But I’d like to add my two cents – communicate.
Understanding your purpose in creating a sponsorship and crafting a strategy is critical to your success.
Here are five “worst practices” in sports tourism when selling your destination to event rights holders.
Explore our State-by-State Sports Planning Guides to discover top venues, local resources, and expert insights for hosting a successful tournament or competition. Whether you’re looking for world-class stadiums, multi-sport complexes, or hidden gems, our guides provide everything you need to plan with confidence. Select a state to get started!