The 2016 print edition of Sports Planning Guide is stepping up its game from cover to cover with more resources for event planners than ever before and a bold new brand identity, SPG. With 50 percent more content than last year’s guide, it is easily the biggest issue in the magazine’s seven-year history.
Inside the largest sports destination and facility guide on the planet you will find 71 Site InSpections (SI) categorized regionally for your convenience. Each SI provides an overview of a destination’s tournament-ready sports venues and ideas on what to do before and after the game. Special state sections shine the spotlight on Illinois, Georgia, South Carolina and North Carolina, with features on places to play and the tourism product.
Other features in SPG look at trends in the sports events market. “Rise of the Megacility” highlights 15 massive facilities across the nation that have set the bar high. Also with an eye to the future are “10 Rights Holders to Watch in 2016” and “10 Sports Industry Trends for 2016.”
In “The Sporting Brand,” a branding expert advises destinations on how to position themselves in the marketplace. “Rethink Adaptive Sports” tells sports planners how they can join the growing movement and host events for disabled athletes, while “Going Green in Sports is a Win for All” gives tips on planning an environmentally responsible event. Also read the inspiring story of how two men have teamed up to form Turn Two for Youth, a nonprofit organization that provides sports equipment for underprivileged youth.